Visma Expands into Croatian Market Through Acquisition of Moj eRačun

Visma's recent acquisition of Moj eRačun represents a strategic move into the Croatian market, expanding its footprint in Europe and reinforcing its commitment to digital transformation in business operations. Founded in 2014, Moj eRačun has been at the forefront of digitalizing administrative processes in Croatia, particularly through its innovative my eOffice suite. This suite includes solutions for eInvoicing and document management systems, crucial for streamlining business operations and enhancing efficiency.

Merete Hverven, CEO of Visma, expressed her excitement regarding the integration of Moj eRačun into Visma's ecosystem, emphasizing their shared commitment to simplifying business processes and enhancing customer satisfaction. The acquisition represents a pivotal step in Visma's European expansion strategy, bolstering its portfolio with robust cloud solutions specifically designed to cater to the unique needs of Croatian businesses.

Hverven highlighted that Moj eRačun's innovative approach in digitalizing administrative processes aligns perfectly with Visma's mission to drive digital transformation across enterprises. By joining forces, Visma aims to leverage Moj eRačun's expertise and technology to further strengthen its offerings in Croatia, empowering local businesses with advanced tools for efficiency and growth.

The acquisition underscores Visma's strategic vision to expand its footprint in new markets while deepening its commitment to delivering comprehensive, customer-centric solutions. It reinforces Visma's position as a leader in digital innovation within the European market, poised to support businesses in navigating complex regulatory landscapes and accelerating their digital transformation journeys.

Moj eRačun's cloud-based solutions are strategically engineered to integrate flawlessly with more than 400 ERP systems, placing the company at the forefront as Croatia prepares for the mandatory B2B invoicing requirement scheduled for 2025. This robust capability underscores Moj eRačun's commitment to bolstering competitive advantages for local businesses, facilitating streamlined operations and compliance. Moreover, this alignment with Visma's overarching mission highlights their joint commitment to fostering digital innovation and operational excellence across various sectors, propelling business efficiency and growth in Croatia and beyond.

Marko Emer, CEO and founder of Moj eRačun, emphasized the positive implications of joining Visma, noting that the acquisition validates their efforts and opens doors to greater opportunities for growth and innovation. Moj eRačun will operate as an independent entity within Visma, maintaining its management team and brand identity while leveraging Visma's resources and expertise to further enhance its service offerings.

For Visma, this move into Croatia follows a pattern of strategic expansions across Europe, including recent acquisitions in countries like Italy, Spain, Germany, Portugal, and France. With over 180 software companies under its umbrella and a customer base of 1.8 million spanning Europe and Latin America, Visma continues to solidify its position as a leader in providing SaaS solutions for both public and private sectors.

Merete Hverven underscored Visma's pivotal role as the largest entrepreneurial network of SaaS companies in the region, emphasizing the array of compelling opportunities available to customers seeking powerful business tools and software entrepreneurs in search of growth acceleration partners. Visma's expansive network and comprehensive portfolio enable it to cater to diverse needs across various industries, providing innovative solutions that drive efficiency and growth.

Looking ahead, Visma remains steadfast in its commitment to advancing digital solutions. By leveraging its extensive expertise and resources, Visma continues to support businesses throughout Europe on their transformative journeys. This commitment extends beyond mere technology adoption; Visma aims to empower organizations to achieve operational excellence, embracing digital transformation as a cornerstone of sustainable business success in the modern landscape.