Wimbart launches third edition of PR Office Hours
Wimbart launches third edition of PR Office Hours
African technology start-ups in their early stages of development can now apply for the three-month communications program.
Wimbart, the public relations firm focused on Africa and emerging markets, announces the return of its third PR Office Hours program. The programme is designed to arm African and Africa-focused startups with the public relations tools necessary to support and achieve their business objectives. It will be delivered in collaboration with Ventures Platform and Techpoint Africa, who will share their expert knowledge on how to connect and secure with investors, journalists, and key stakeholders.
Wimbart Office Hours is geared toward early-stage startups with a particular emphasis on those developing technology solutions for Africans on the continent or in the Diaspora. Eligible startups must be less than two years old, have a minimum viable product, and have raised capital at least at the seed stage. The Wimbart team will choose 20 start-ups to participate in the program for free. Applications for the third cohort are now open and will close at 12 p.m. BST on Monday, 12 July.
Wimbart is one of the most active public relations firms in Africa focused on technology companies, having worked with over 60 start-ups and high-growth businesses, including AppsFlyer, IROKOtv, Sokowatch, and Gokada. The Wimbart Office Hours team will collaborate with Cohort three to foster a broader understanding of how public relations and communications should be an integral part of early-stage technology start-ups' planning and growth, assisting them in realizing their vision as they scale. Afriktrip, Nuguvu Health, and Vybe are just a few of the Wimbart Office Hours alumni from cohorts one and two.
What Else You need to Know
Successful applicants will participate in an in-depth PR webinar with Jessica Hope, the PR agency's founder and CEO, as well as individual sessions led by partners Kola Aina, founder of Ventures Platform, and Mywá Mátùlk, CEO of Techpoint Africa. Following these sessions, each company will have three dedicated one-on-one office hours sessions with senior members of the Wimbart team, during which they will dive deep into their communications challenges and ask questions tailored to their unique business needs in order to attract customers, investments, and talent.
According to Jessica Hope, founder and CEO of Wimbart Office Hours, "it has been a difficult period for technology start-ups, and we see that now, more than ever, honing and refining strong communications skills and weaving PR into marketing activities, whether for growing customer base or connecting with investors, is more critical than ever when buildingin
Kola Aina, Venture Platform's founder and general partner, states, "We look forward to partnering with early-stage technology start-ups to equip them with the investor-facing communications strategies they require." There is incredible talent breaking through in the African technology space, and we are honored to be a part of their journey”.
According to Mywá Mátùlk, CEO of Techpoint Africa, "Techpoint is delighted to be a part of Wimbart Office Hours for the second year in a row." We are confident that at the conclusion of the programme, all participating startup founders will have gained valuable insights into brand awareness, reputation building, and media scaling.”
Tech start-ups interested in applying for the third edition of Wimbart Office Hours can learn more about the program and apply online at the Wimbart website. Applications close on Monday 12 July at 12pm BST, and successful companies will be notified on Tuesday 20th July.
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