6 Reasons Your Local Business Isn’t Ranking on Google – And How to Fix It

Alright, let's get straight into it. We've all been there: typing in our business name, waiting for Google's magic to do its thing, only to find our name somewhere down the list or, worse, not on the first page at all. Gutted, right? But fear not! There are explanations for this unfortunate situation, and, more importantly, solutions. So, buckle up, and let's delve into the reasons – and their remedies.

1. Incomplete or Inaccurate Google My Business Listing

What's the fuss about Google My Business?

Well, think of it as your virtual shopfront. People stroll by, glance at your window, and decide if they'll pop in. But if your display is lacklustre or has the wrong info, they'll just keep walking. Here's the deal:

Common Pitfalls

• Misspelt business names.
• Wrong addresses.
• Old or incorrect phone numbers.

How to Make it Right

• Triple-check all your details. If there's an error, correct it pronto.
• Add crystal-clear photos, showing off what you do best.
• Keep your business hours updated. If you're closed on bank holidays, make sure your potential clients know.

2. Lack of Local Citations and, Worse, Inconsistent NAP

Hold up. NAP? We're not talking about a quick kip. No, this is your Name, Address, and Phone number. And it's crucial.

Why are citations a big deal?

Think of them as shoutouts. The more you have, the more noticeable you are. But if they're giving out the wrong info, it can be more damaging than beneficial.

Steps to Shine

• Consistency is king. Ensure your NAP is uniform everywhere.
• Regularly monitor and keep them updated, especially on popular local directories.

3. Not Optimised for Mobile

The world's gone mobile. And if your site isn't ready for that, you're missing out, big time.

Mobile-First is the New Norm

People are searching on-the-go, and if your site doesn't look right or takes ages to load, they'll bounce.

Onwards and Upwards

• Embrace a responsive design. It's non-negotiable these days.
• Test your site's user-friendliness on mobile.
• Keep an eye on loading speeds. Slow and steady doesn't win this race.

4. Absence of Local Content

Local content isn't just about where you are, it's about who you are.

The Local Lowdown

Your community wants to know you're involved. That you're not just there to do business but to be a part of what makes the place tick.

Steps to Engage

• Write about local happenings or news – but keep it relevant to your business.
• Develop detailed pages for the areas you serve.
• Get involved in community events and shout about them online.

5. Poor Online Reviews and Reputation

It's an online world, and word spreads, whether it's good, bad, or downright ugly.

The Power of the People

Reviews can make or break businesses. They're the modern word-of-mouth.

Ways to Woo Your Audience

• Delight your customers so much that they can't help but sing your praises.
• Negative feedback? Respond, but keep it professional and constructive.
• Be active on popular platforms, especially Google My Business and the like.

6. Inadequate Backlinks and Local Link Building

Backlinks are basically digital nods of approval, and you want as many as possible.

What's the Big Idea?

These nods give you credibility. And with credibility comes trust and better ranking.

Climbing the Backlink Ladder

• Collaborate. Whether it's guest posts or local events, be present.
• Craft valuable content that others just can't resist linking to.

In the world of SEO, there's always more to learn, more to tweak, and more to implement. But take heart; with every change you make, you're one step closer to that coveted top spot. If you're looking for a trusted partner to guide you through these challenges, 4Business Group, with over two decades of experience in SEO and web development in Brisbane, is at your service.

FAQs

Why is Google My Business so important?

It acts as your online business card. An optimised profile can boost your visibility and credibility.

What's the harm in inconsistent NAP?

It confuses potential customers and search engines alike, impacting trust and rankings.

How often should I update my business info?

As often as changes occur. If you move locations, change it. Adjusted business hours? Update them.

Are backlinks still relevant?

Absolutely. They act as endorsements, telling search engines your site is trustworthy and valuable.

What kind of local content should I focus on?

Anything that's relevant to both your community and your business. Think local news, events, and showcases.

Remember, the SEO landscape is ever-evolving. But with dedication and a bit of know-how, the view from the top is within reach. Cheers to climbing the ranks!