How to Increase Website Traffic Through SEO

"In order to increase your website traffic, you need to raise your search ranking and achieve a higher quality score. In this blog post, we will show you easy ways on how to increase your website’s rankings through SEO."

Search Engine Land is a leading resource for current news and trends in search marketing, providing insight into organic and paid search engine optimization for websites of all sizes.

Seeking shelter from the storm of search, Google found itself with a storm all its own in summer 2011, when it was discovered that the company had been rigging the SEO game. Google's shuttering of external links, its redirection policies, and its update of its algorithm caused search engine marketers to take to social media forums and other websites to complain about the new changes. The result was a wave of negative PR for Google as well as heated debates over whether Google was truly fair and unbiased when it came to links.

Search engine optimization (SEO) refers to how a website ranks in search engine results pages (SERPs). A website's rankings can be affected by many factors. In simple terms, these factors are "on-site" (meaning what the user sees when they visit your website) and "off-site" (meaning what identifies your website in search engines). On-page factors can be broken down into two categories: technical and non-technical. Technical factors include:

Here are Factors of SEO on Website Traffic Increasing:

1. Keyword Research for SEO:

Search engines will be mostly based on keywords that search engines find. You will find it hard to rank without them. Keyword research is important because it allows you to understand how your target market searches for information. It gives you a sense of the types of questions and topics people are interested in so that you can create content that answers those questions and satisfies their needs.

For example, if you are doing keyword research for a car company, you would not only include the word "car", but also include words like "cars", "automobile", "vehicle" and more because they all relate to cars in some way (e.g., a car is a vehicle).

2. Content Marketing

Content marketing refers to how a company creates, generates and shares content. This content can include both online and offline media. It can include newsletters, videos, product descriptions and more. The best way to create high-quality content is to use the ideas that come from your target market to inform your topic selection and writing process.

Any time you want a website to rank well in the search engines, it is important that you have good quality content on that site that answers or builds on the needs of your target market. Having great keywords will help you get more traffic but having a great site structure will also help drive traffic through search engines.

3. Social Sharing

One of the most important factors of SEO, social shares are one of the most essential ingredients in having a successful website. Social networks can help you drive more traffic and get more search engine rankings because they allow you to create a large number of links to your pages.

Social media sites can help you drive more traffic and get more search engine rankings because they allow you to create a large number of links to your pages.
The power of sharing on social media sites is that when someone shares an interesting article, it will reach hundreds or even thousands of people in one click without any extra effort from the original creator. If you have written something interesting and want to share it, you can easily do so after finding a popular social media site. Social sharing is the most important factor in the entire process of SEO.

4. User-Generated Content

User-generated content (UGC) refers to content created by users on their own sites, such as blog posts, video news releases and web discussions. Similar to user-generated video on YouTube and user-generated images on Flickr, it is important that your website has UGC content that you can use to help increase traffic and gain visibility in search engines due to the large amount of links that UGC creates compared with non-UGC sites.

5. Local SEO

Local search marketing is basically the practice of optimizing your website to rank well in local search results. These SEO Services results are usually listed under a specific city or area, and usually show the company (or whatever listing is showing up), address, phone number, image of the business and more.

6. Backlink Building

Backlinks are links that are directed from other websites to your own site (and vice versa). These links can be direct or they can be indirect. They can come from the website the visitor came from, a website they shared the link to, your site's blog, or another site on any of the social networks. When you have backlinks from websites on major search engines, such as Google and Yahoo! Search, then you will find it much easier for your site to be ranked well for a key word or phrase.

How does that translate into traffic? Well, as long as you are ranking well in search engines for your targeted keywords, you will see a rise in traffic.

7. Social Networking

As mentioned earlier in this article (see #4), social sharing is one of the most important factors in getting traffic through search engines. Social networks can help you build a pool of links to your site and drive more traffic through search engines. Other types of non-technical factors include:

The company should use the following guidelines when using Google's algorithms to improve their search rankings:

How is SEO done? How is the algorithm of Google determined?

There are many theories, but no one can actually prove exactly what the algorithm is. One theory was recently proposed by Neil Patel, who states that a worldwide network of computers joins and confirms every search query that comes from every computer in the known world. But this theory was dismissed by Matt Cutts, who explained that it would take too long for all these computers to sync.

The good news is you don’t need to know how Google works to do SEO. You can work with your content, title and meta description. The way to do this is:

Important factors of SEO includes:

1. Find out what keywords they are currently using in their website.
2. Find out what are the exact words people are using in search engines when looking for your service or product.<br>
3. Create a new page on your site, with one keyword that includes all related keywords (phrases) title tags and meta descriptions.
4. Add this specific keyword in the title tags, H1 tags and Meta Description.
5. Build a new link (back link) to that keyword.
6. Test your website on search engines and analyze the results.
7. If your rankings are not where you want them, try to change them and test again.

Another important factor is that content, which is supplied to do SEO should be of a high standard especially if it is a website or blog for internet marketing purposes because the competition for search engine queries is quite stiff for particular keywords. A website with quality content, has the potential of attracting a high number of search engines’ crawlers and subsequently, more click-through traffic, and consequently, conversion rates will increase.