Introducing WhatsApp Flows: Revolutionizing WhatsApp Commerce Messaging

Introduction

Long before GIFs, video chat, and even emoticons, the University of Illinois invented "Talkomatic," the first multi-user internet chat system, fifty years ago. 

Furthermore, even while some of the platform's design decisions may seem bizarre to viewers in the modern era, such as the "Brady Bunch"-style screen that includes separate windows for each chat participant, it serves as an excellent example of how far communications technology has advanced over the past 50 years.

Of course, that path is still ongoing today. Additionally, as consumers grow accustomed to having richer, more dynamic chat threads with their friends and family, they frequently start to anticipate the same kind of engagement from their favorite brands.

That's why we're thrilled to share the launch of WhatsApp Flows, a potent new tool for the WhatsApp Commerce Platform that lets companies customize experiences directly within their chat box without requiring them to download or visit an other website.

Curious? Let's examine a few of this adaptable tool's main advantages in more detail.

Continue to be in "The Flow" of Your Talks

Brands will be able to access greater flexibility and capability on the platform than ever before with WhatsApp Flows (which are now available for both Android and iOS devices). This will significantly reduce friction while effectively meeting customer needs.

In the past, a company would communicate with a customer by sending them back and forth texts or directing them to a website or sales portal outside of the company. Thanks to Flows's modular "Components," which can be customized, marketers can now offer their users individualized experiences without requiring complex technological work.

As you may undoubtedly guess, Flows offers a variety of useful applications for companies. Brands can employ these blocks in a few different ways to enhance the consumer experience; however, this is by no means a comprehensive list.

Rewards and Promotions ("Sign Up")

Everybody gets messages from marketers telling us to "sign up" immediately to get 10% off. However, with Flows, these messages are more than just text. They give your consumers smooth, engaging experiences.

On the same screen, your consumer can read the promotion, go over the specifics, and "sign up." There's no need to switch applications, click a confirmation link, or memorise promo codes.

Customer Feedback (click "Contact Us")

Do your clients enjoy providing you with feedback? Your consumers can complete the quick and easy forms provided by Flows, get a case number, and hear back from your company right away, all within the same chat.

Utilizing these forms for conducting surveys with specific client categories can also be highly beneficial.

Scheduling an Appointment ("Book Now")

Making a reservation via phone at a restaurant is very...1990s. Everything is digital these days, and with Flows, it can be as seamless as ever.

Users can contact their favourite places, ask, "May I book a table?" and promptly receive a Flows form via WhatsApp to place their reservation, all within the same app they use to organise dinner with pals. Simply click, confirm, and proceed to start organising your Friday nights instead of waiting on hold.

Items and Subscriptions (Click to "Get Quote")

Additionally, customers can use the "Get Quote" module to provide some basic information and get real-time, customized costs based on what they need to buy.

Business-grade and user-initiated chatbots

Here's where Flows really come into their own. Flows, when combined with a chatbot, can enable your system to promptly address frequently asked client questions (both broad and specialized). Most importantly, this can lessen conflict and give your agents more time to handle delicate or complex situations as they come up.

Flows in Action: Success Stories

Are you curious about how companies using Flows are succeeding in the real world? Now let's examine two particularly noteworthy instances from our user base.

Sefamerve

Initially, WhatsApp was used as a support channel by Sefamerve, a well-known women's a pparel retailer with sales in more than 70 counties. The business used Flows to explore their alternatives and came up with a smooth checkout and shopping process that was all accessible through the chat box of their customers.

The team launched add-to-cart processes, product search, and account setup in only four months, and the outcomes pretty well speak for themselves:

• 1. A 158% rise in conversions
• 2. 2.6 times greater income
• 3. 80,000 things are now readily obtainable for purchase via WhatsApp.

Lenovo

Global electronics giant Lenovo wished to improve the way it made appointments in Indonesia. The team used Flows to remove the need for complicated extra processes or external links so that users could easily manage technical service appointments within the app.

The results?

• 1. 8.2 times higher booking conversion rates than on their website.
• 2. Customer engagement on WhatsApp increased by 44.5%.
• 3. Prestigious awards from the industry, such as the 2023 Service Quality Index Diamond Award

Getting Started

Even if these outcomes are impressive, one of the main advantages of Flows is that you don't require a technical build team or a team of engineers to get started. Novices can begin with brief and basic workflows for use cases such as lead generation and gradually progress to more extensive uses. WebMaxy Engineers are always ready to help you out with any query, proving a comprehensive solutions to your digital demands.

The WhatsApp Flows Builder, a flexible developer tool integrated into WhatsApp Manager and intended for more technical users, offers even more customization options.

Ensure that Your Talks Flow

The nature of communication is constantly evolving in our digital age, and successful brands must constantly adapt to the next change in customer expectations.

Fortunately, WhatsApp Flows gives businesses a plethora of effective solutions to enhance client experiences in a range of sectors and use cases. Contact Us for more details.