Mastering utm_campaign, utm_medium, and utm_source in Google Analytics

Take a moment to familiarize yourself with the three main Google Analytics tracking tools: utm_campaign, utm_medium, and utm_source. These three parameters allow you to track your website’s traffic and conversion rates by attributing them to specific marketing channels (i.e. online ads, organic search, social media posts). In this blog post, we will explore each of these parameters in more detail and walk you through how to set them up using Google Analytics. By doing so, you will be better prepared to understand your website’s performance and determine which channels are performing best for you.

What are UTM parameters?

UTM parameters are important settings in Google Analytics that can affect the way data is collected and analyzed. Here are three of the most important UTM parameters:

utm_campaign

This parameter specifies the name of the campaign from which the data was collected. The default value is "unavailable."

utm_medium

This parameter specifies the name of the medium from which the data was collected. The default value is "unavailable."

utm_source

This parameter specifies which digital advertising network should be used to track traffic from clicks and impressions on ads delivered through Google AdWords, DoubleClick for Publishers, or other online ad networks. The default value is "google."

The benefits of using UTM parameters in your marketing campaigns

UTM parameters provide marketers with a way to track the effectiveness of their digital marketing campaigns across different channels. By understanding how each parameter impacts your campaign's performance, you can optimize your efforts for maximum impact.

utm_campaign

utm_source

utm_medium

UTM campaign: How to create and track your marketing campaigns in Google Analytics

There are three types of tracking you can do with Google Analytics to track your marketing campaigns: utm_campaign, utm_medium, and utm_source.

utm_campaign is used to track clicks on individual campaign links from your website or email list. You set up a unique tracking ID for each campaign, and then record the number of clicks on each link in your analytics account.

utm_medium is used to track the amount of time people spend on pages that contain your branded content or ads. You can use this information to determine how much traffic you're getting from branded content and ads, as well as which content and ad formats are performing best.

utm_source is used to track where people are coming from when they visit your website or view an email message you sent out. You can use this data to find out which parts of your website are attracting the most traffic, as well as what keywords are driving people to your site.

UTM medium: How to identify the marketing channel that is driving traffic to your website

There are a few ways to identify the marketing channel that is driving traffic to your website.

First, use utm_campaign to determine which Google AdWords campaigns are driving traffic to your website.

Second, use utm_medium to determine which websites or blogs are linking to your website.

Finally, use utm_source to see which sources are delivering the most traffic to your website.

Best practices for using UTM parameters in your marketing campaigns.

In order to effectively use UTM parameters in your Google Analytics campaigns, it is important to understand their purpose and how to properly set them up. Utm_campaign is used to identify the type of campaign being run (e.g., PPC, display, or email), while utm_medium and utm_source is used to identify the format (text or image) and source of the traffic being tracked.

When setting up your campaigns, it is helpful to first understand what type of conversion you are hoping to achieve. For example, if you are running a PPC campaign and want to track conversions on pageviews, then you would need to set utm_campaign as "PPC" and utm_medium as "Page View." Similarly, if you are tracking an email campaign and want to see which ones resulted in completed forms, then you would need to set utm_source as "Email" and utm_medium as "Form Submission."

It is also important to keep track of which days of the week are performing better than others for your particular campaign. For example, if you're running a PPC campaign that targets Monday through Friday mornings, it's helpful to set up your ads so that they trigger on those days. This way, you can optimize your budget accordingly and make sure that your ads are reaching the people who matter most!

Finally, it's always helpful to review your reports periodically in order to make sure that.

Analyzing UTM parameter data in Google Analytics for better decision-making

Introduction

Understanding how users interact with your website can help you make better decisions about your marketing campaigns. One way to measure user engagement is by analyzing the traffic source (utm_campaign) and medium (utm_medium) of a visitor's visit. By understanding where your users are coming from, you can improve your targeting and measurement efforts.

In this article we'll cover:

UTM parameters in Google Analytics

How to analyze UTM parameters in Google Analytics for better decision-making

UTM parameters overview

Google provides three utm_campaign, utm_medium, and utm_source tags that can be used to track the sources of traffic to websites. Each tag has its own set of analytics properties that can be tracked in Google Analytics. Here is a quick overview of each tag:

utm_campaign - Tracks the advertising campaign that a visitor came from, such as banner ad or search engine result page (SERP). This tag also tracks other advertising channels like email or retargeting ads if they're included in the same campaign. The utm_source property identifies the type of media used to display the ad (e.g., banner, text link, etc.).

This tag also tracks visits from bots and people using private.