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Today we live in a world that’s technology driven and has taken over most of the things we do. And no, this isn’t simply because of the pandemic. Can you make use of the technology advantage for your small business? Of course, yes. You only need to follow the right steps and use the right resources

Here are 7 ways you may take advantage of various tech tools to better your small business.

1. Know Your Finances

2. Become A Business Presentation Guru

3. Online Branding

4. Tech Skills

5. Sales Skills

6. Embrace Your Community

7. Good Rest and Vacation

Know Your Finances

You must know your business’ daily, weekly, monthly, and maybe quarterly data — what’s coming in and what’s going out.

Be up to speed with your organisation’s cash flow. You can use softwares such as Wave, Accounteer or Fluidly — a cash management program and accounting software — to keep on top of cash flow. However, if you don’t have the abilities to do this, you can engage an accountant.

Become A Business Presentation Guru

Knowing what to say but expressing it poorly is practically the same as not knowing at all. An amazing business presentation can be what stands between you and the results you desire.

You can start using tools such as Microsoft Powerpoint or Google Slides for your business presentation today. These tools are very powerful in helping you present your business ideas or business projects to investors, team members and clients.

While becoming a guru at anything requires time, effort, and determination, you can take the first step by understanding the foundations of business presentations and they are not far fetched, it's simply understanding how to use the tools as named above and your presentations will take a new turn.

Online Branding

Are you a business owner, but don’t have your brand visible online? Did you know that online branding now plays a key role in growing a business rapidly?

When you build a brand, such as a unique business name, unique logo, consistent color theme, easy to remember website address, strong social media presence and following, etc - you are building one of the biggest assets of your business. No matter what kind of business you are trying to run, big or small, branding is everything.

Tech Skills

You don't always have to be the techie person or tech professional, you can equip your team with the right technology skills, such as computing skills, digital marketing skills, coding skills, copywriting skills, excel skills etc. These skills and many more are essential in helping your business run smoothly and efficiently towards achieving the overall goals and objectives of your organization.

Sales Skills

Improve your ability to sell by understanding your product and the folks who’d gain the greatest value from what you offer. It could astonish you how many business owners haven’t clarified this and find it tough to sell. As a small business owner, you may drive promotion and sales through powerful social media platforms, email, blogs and Yet Another Mail Merge (YAMM).

Embrace Your Community

You belong to an industry with comparable businesses; welcome them since sometimes they are your window to industry trends and happenings that can effect your firm. Wondering where to start? Try LinkedIn Business to join a network, you can also join Facebook Groups and obtain insider insight from experts in your field. The simple word here is Network!

Good Rest and Vacation

Yes, you read that right, REST AND VACATION! After a time of steady productive work, take a pause to rest and recharge before delving back into the mix. What’s the tech for this? It’s really up to you. You can get on a plane, ride on a train, climb in a car, or sail on a ship using Google Maps and vacation apps.

You wonder why wealthy business men spend millions per year just to go on vacation. Rest is one of the ways to boost your immune system and boost your thinking, you need refreshed thinking in order to become even more productive and successful. You can search for rest and vacation apps that can help you get started.

So there you have it, seven 7 strategies to boost your small business with technology. While this is not an entire list — you can find what works best for you — it is a fantastic place to start.