Top PPC Campaign Strategies to Improve Business

PPC or pay per click is one of the highly effective marketing techniques where you purchase visits to your site rather than trying to gain those visits organically. To make the most out of your eCommerce website, a dedicated PPC Company is crucial to make the website's presence more prominent and help the website make more money. 

PPC is one of SEM's best and most competitive vertices to increase high volume leads. However, to stand out against the giants like Walmart and Amazon, making the most of proven eCommerce solutions is necessary.

Why is PPC important for eCommerce?

PPC is a dependable, data-driven model for eCommerce advertising. People adhered to online shopping in the post-pandemic period, so numerous eCommerce brands mushroomed every day. 

A strong PPC campaign can direct significant brand awareness and emerge as a more familiar name to the shoppers. In addition, an effective PPC strategy can be helpful for a new eCommerce business for instant results. PPC can help with the following aspects.

• A more organized advertising - PPC models such as Google Ads enable you to take control over the target audience. It customizes audience-specific campaigns and ads.
• Aiming to meet the business goal - PPC advertising can help you accomplish the business goal and target revenue.
• Organizing Marketing Budgets - When it comes to managing a marketing budget, it can be hard to keep the leash in hand, especially when you are competing against business giants. With the assistance of a PPC company, you pay only for the clicked ads and generate a considerable amount of traffic.
• Accelerating the traffic - PPC helps you boost the conversion rate by converting the potential leads into new customers. As a result, it can upturn the organic traffic and make your products visible to the consumers.

PPC Campaign Strategies to Boost your Sales

We can categorize the PPC strategies as eCommerce solutions into two main parts-

• Social PPC and Facebook Ads
• Google PPC and shopping Ads

Social PPC and Facebook Ads

An essential part of paid digital advertising, Social PPC is primarily meant for Social Media Platforms. These ads focus on different user groups based on their choices, demographics, and other data collected by the platform.

Social PPC advertising has various structures and placements like Instagram News Feed, Facebook Marketplace, Facebook, Video feeds, Messenger Inbox, etc. Facebook ads are more visible and unblemished in comparison with Google Ads. The content here will be meshed all along with the user's platform and will be visible throughout the search instead of sticking on the top of the SERP. 

The magic of this platform is that the top Facebook ads get intertwined with the user's news feed to advertise the product without interfering with the user experience on that particular platform. 

Social Media Monitoring

Social Media monitoring, otherwise known as social listening, is an integral part of PPC advertising, and it works in two steps.

First a PPC company will screen all the social media platforms like Facebook, and Instagram, to get an idea about what consumers think about your brand, the products, your competitors, and the keywords directly linked to your business. Next, they scrutinize the information gathered and make a strategy to expand your business.

Advanced Targeting

Consumers share their activities, hobbies, and all kinds of interests on social media platforms. Marketers make the most of all that data to get an idea about the target audience and, based on that, strategize the marketing campaigns.

Lookalike Audiences

A lookalike audience uses the current Custom Audience to get all the data about their interests and demographics and uses those resources to find a new audience base similar to the Custom Audience.

Google PPC and Shopping Ads

Google Ads are meant to showcase your products to the vastly moved shoppers derived from multiple searches, youtube, and partner sites and turn the website visitors into potential buyers. Google shopping ads connect with the users with the help of product data and customize their search results with appropriate products.

Long-Tail and Negative Keywords

Long-Tail keywords are used when the visitors are nearer to the point of purchase. These longer and particular keywords work like a charm when appropriately used with ecommerce solutions.

A negative keyword is a list of keywords given to google, asking not to trigger your ad when a customer is searching for anything by those particular words. Some popular negative keywords used for eCommerce are charity, cheap, clear, coupons, discounts, closeouts, deals, etc.

Ad Extensions

Ad extensions are an exclusive Google feature that shows additional business information and your ad, including store rating, phone number, and web page links, which helps amplify brand awareness.

Conclusion

Most searches begin with a research mindset, scouring the web for things they might be interested in purchasing. You can stay in front of these searchers if you have a solid remarketing campaign running. 

Whatever platforms you use, your eCommerce PPC sponsored advertising can assist deliver quality leads to your website in a trackable manner. Now is the moment if you haven't already created a long-term eCommerce PPC strategy. Get a customized marketing strategy from a PPC company with experience in developing the best possible eCommerce PPC campaigns.

Author Bio: - Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.