SEO - Tactics & Methods
What Are SEO Techniques?
SEO techniques are classified into two broad categories:
1. White Hat SEO: These are the standard SEO techniques that search engines recommend and approve as part of good SEO practices.
2. Black Hat SEO: Also referred to as the spamdexing technique. These techniques are the bad seo practices that search engines do not approve and attempt to minimize or stop their effect.
White Hat SEO
An SEO technique is considered as White Hat if it comprises of the following features:
1. Conforms to the search engine's guidelines.
2. Absence of deception.
3. Appropriate search engine indexing of content and ranking follows the same content a user will see.
4. The web page content is targeted for the users and not just for search engines.
5. Good quality of the web pages.
6. Availability of useful content on web pages.
Always abide by the White Hat SEO technique and try not to deceive your site visitors. Honesty is the best approach.
Black Hat or Spamdexing
An SEO technique is called Black Hat or Spamdexing if it has the following features:
1. Involves deception, and attempting to rank improvements that are prohibited by search engines.
2. Invalid redirection of users from webpages built for search engines to one that is more human-friendly, and also redirecting users to webpages not ranked by search engines.
3. Using the Cloaking SEO technique, this means serving one version of a page to search engine spiders/bots and another version to human visitors.
4. Using a tiny font size or hiding them within the HTML code such as "no frame" sections, also using hidden or invisible text or with the page background color.
5. Keywords repetition in meta tags, also using keywords that aren’t related to the website content, this action is known as metatag stuffing.
6. Using the keyword stuffing, this is done by placing keywords calculatedly within a page to raise the keyword count, variety, and density of the page.
7. Using Doorway or Gateway Pages, this is creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases.
8. Hosting multiple websites, also known as mirror websites, all these sites contains conceptually similar content but uses different URLs.
9. Creating a fake copy of a popular website that content is similar to the original, but redirects web visitors to unrelated or malicious websites. This action is called page hijacking.
Staying away from any of the above Black Hat techniques improves the ranking of your site. Search engines are intelligent enough to identify all the above properties of your site and this leads to no results.