Email Marketing - Introduction
Many reasons exist why email marketing is a must-have in your digital marketing strategy. We will discuss how experts have used email marketing as a core tactic in their digital strategies to achieve their goals.
Most likely, the first question that arises in our mind is − What is Email Marketing? Well email marketing plays a critical role in digital marketing in today's world, that's the reason we need to know how it works for the benefit of the marketer and the business.
What is Email Marketing?
Email Marketing involves promoting businesses by sending solicited email messages such as follow-ups, reminders and newsletters. Marketing today requires achieving more with less. Businesses need to connect with their audience in a much personal manner while staying on budget. Experienced marketers see the need to use email marketing to connect with their target customers, this translates to achieving ROI and revenue.
All other categories under digital marketing cannot beat the longevity of email marketing. Though marketing trends are not static, email marketing has proved to be a mainstay in the marketing industry.
Email Marketing should not be misconstrued as SPAM. SPAM is sending unsolicited email messages to large email list or extracted email list with aim to advertise certain product or services. SPAM is an illegal act and it's not the same thing as Email Marketing.
Why Email Marketing?
In today’s world, everybody has an email, this number continues to grow. More email accounts exist more than Twitter and Facebook accounts.
As a marketer, many channels are available to reach your audience, but these come with limited time and resources, effort should be prioritized. Email Marketing is the most effective marketing strategy used to attract, connect and engage with an audience with intent to drive sales and revenue for a business.
Pros Of Email Marketing
1. Directs traffic to your website.
2. Easily reach mobile customers.
3. It's an effective way to keep customers informed
4. Easy customization and integration.
5. Low cost operations.
6. Suitable for follow-ups on offers.
Cons Of Email Marketing
1. Emails can become too many.
2. Bulk Marketing emails can be caught by spam filters
3. This leads to too much online marketing.
4. Unsubscribe button - anyone can click it easily