Email Marketing - Content
Copywriting skills are essential for a successful email marketing campaign, these usually require an experience that some marketers or people, especially beginners in the field have some difficulty planning and executing. Some marketers often struggle to write email copies that get their emails opened and invite readers to take action. This has some similarities with other forms of copywriting, but some unique opportunities and pitfalls exist as well. We would examine some of the elements of writing for email marketing and the basic steps of crafting a message.
How to Write Subject Lines?
The subject line of your email gives your reader a preview of what they can expect to find in the email when they open it. A good email subject line goes beyond the typical clickbait. Choosing an apt subject line is essential, otherwise, whatever extra effort must have gone into writing your email, will all go to waste. Let your line be personalized and catchy. Remember not to exceed more than 10 words.
The Importance of the “From” Address
The “From” address is essential for email marketing to succeed as a means of communication. This is because most people will not open an email message unless they recognize the address. If you are sending an email to the people, who know you by name send them with your personal email rather than sending it from "no-reply, info, and the newsletter" etc.
Making Email Content Relevant
Most interactive channels such as blogs, forums, and social networks are effective because users feel involved and engaged. This premise can be built on email copywriting by engaging subscribers and including them in the content.
You can consider including the following:
1. Reader polls
2. Reader case studies
3. Q&As with customers
4. User-generated content
Writing a Call to Action in Your Email
Subscribers need to know why you are sending them an email, this reason should lead them to a clear call to action defining the action your subscriber should take after they open your email. Keep the call-to-action button at a minimum, to avoid confusing or overwhelming subscribers. When customers are presented with too many options, they may be less likely to purchase.
You can consider these quick tips:
1. Rely on size and placement position to emphasize the call to action.
2. Write a call to action copy that tells subscribers exactly what they can expect.
3. Use a copy that reinforces to subscribers that taking action will be quick and easy.
Study shows that personalized emails have 29% open rates and 41% higher click rates than emails without any personalization. Sending a well-personalized and highly targeted email can increase your opens and clicks, drive conversion rates higher, and deliver some serious value to your users. Personalized emails are most successful because of the response, open rate, and click rate.
Personalizing Subject Line - A catchy and personalized subject is all you have to write for a successful Email. You might have opened those unknown emails that include your name in the subject line. For a personalized email, write the name of the subscriber or anything that catches his/her attention.
KISS-Keep it Simple, Stupid
Always remember, your prospects are normal people. Marketing simply means letting people know how you can solve their problems by using your product and services. Do not over-use words and grammar. You don’t have to let the others know that you know the longest words in the world, or you use correct grammar such as proverb, past continuous, etc. In your products and services, try not to confuse your clients and prospects with complicated features.
Effective Email Signature
Using a good email signature that is simple, informative, professional, and puts the information at the forefront is best. This doesn’t imply that your signature has to look dull. Many ways exist in which you can get the most out of your email signature.
These are 12 tips and examples.
1. Don’t Include Too Much Information.
2. Keep Your Color Palette Small.
3. Keep Your Font Palette Even Smaller.
4. Give your email signature format some style.
5. Add your company logo/photo to your email signature.
6. Always use the ALT tag, when adding an image to your signature.
7. Make it Mobile friendly.
8. Make sure the contact details are up to date.
9. Use Social Media Icons to Drive Traffic.
10. Use a different email signature for your replies and forwards.
11. Give your email signature format as much thought as a marketing campaign.
12. Add your latest marketing content to your email signature.
There are softwares that helps in creating professional email signature for your email messages, known as email signature generator. You can try them out as well.