Email Marketing - Follow Ups Tactics And Practice
The Follow Up Tactics and Practice
Here are seven key email follow up practice to building and maintaining strong customer relationships and retention. This is one of the ways to keep your customers coming back.
Take these 7 steps to effectively carry out a good follow up to boost customer relationship and retention:
1. Set an email automation system and sequence.
2. Set the goals you want to achieve with the follow up.
3. Catchy headlines or subject.
4. Clearly state benefits & value you have to offer.
5. State the reason for re-emailing.
6. Add Call-To-Action.
7. Write a good closure for your email.
Set an email automation system and sequence.
Setting an email sequence is basically the auto-scheduling of series of emails to be sent to a prospect, user, or customer, delivered based on predetermined or preselected criteria such customer interest, geography and timing of mail delivery.
Set the goals you want to achieve with the follow up.
This is the actual aim of your follow up. Decide if you want to send a reminder or an offer or the launch of a new product. It is important you set goals for each and every email sent out so you can measure if the goals are actually met.
Catchy headlines or subject.
Catchy headlines are very crucial in your email follow up practice. The only way you can persuade a user to click the email subject without thinking too much is to carve a catchy headline that the user will have not option but to click.
Here are few steps to writing catchy headlines:
Learn from successful email subject line you receive daily.
Keep your subject short and sweet.
Use a familiar sender name if possible.
Avoid using the 'no-reply' sender name.
Mention users name in subject if possible.
Segment your lists properly.
Don't make false promises.
Lastly, your headline should correspond with your email message offer.
Clearly state benefits & value you have to offer.
Do not waste your users time, clearly and quickly state the benefits of the offer you are trying to give, users do not want to waste time reading junks or unneccessary explanations.
State the reason for re-emailing.
It is also important to be honest about your email intentions. State the reason or purpose of the message. Such as:
"This is a reminder"
"This is an offer"
"This is a promo"
"This is sponsored post"
"You are receiving this because you signup for news" etc.
A call-to-action is that big red button or blue button you see at the end of every email message to persuade you to take action on an offer or product launch.
A call to action button is very powerful, and an important aspect on any email message or webpage. It tells the users what they need to do next after reading your messages. Without a clear Call-To-Action - CTAs, users may struggle to see the pathway to buying a product or signing up for a service.
Write a good closure for your email
A good closure can be a motivation or reason to take action on your products and services, also a greeting can be added to end your email messages.