Stanbuzz wants to help reduce advert spend waste on the internet
Stanbuzz wants to help reduce advert spend waste on the internet
Globally, more than $150 billion will be spent on online advertising without generating results in 2020 alone. To put this in context, Nigeria's entire budget for the same year was $35 Billion. Which means that up to four years' worth of Nigeria's budget is being squandered on ineffective internet advertising.
Additionally, it is estimated that if the current trend continues, the total will exceed $240 billion by 2024, a staggering sum to be spent on nothing.
Stanbuzz is a platform that aims to help reduce this wasteful advertising spend on the internet through a variety of methods.
“We came to the realization that more money was being wasted on ineffective advertising than Nigeria's entire budget for 2021.” Bolu Oluwagbesan, CEO of Stanbuzz, stated.
“The data on ad waste is simply shocking. If nothing changes, the amount of money wasted on ineffective advertising will exceed $200 billion in five years. That is approximately 40% of all advertising spend that is completely wasted.”
“The goal of Stanbuzz is to reduce waste by assisting brands and businesses in getting the most value for their money. We've taken a variety of approaches to resolving this issue, which are all well-explained on our website (stanbuzz.com)."
Both founders of Stanbuzz previously collaborated on their previous startup, Storemia, which was acquired recently. Speaking about their new venture, Anu Oguntoye, the chief technology officer, believes their experience at Storemia has equipped the founders to comprehend this issue.
“We have been in close contact with businesses and brands for a long enough period of time to know that their primary objective has always been to increase sales and recoup their advertising expenditures.”
“While working on Storemia, we noticed that the majority of our customers consistently complained about sales being their biggest challenge, and we thought, why don't we solve this problem for them?”
At the moment, the platform offers the following:
Outstanding online courses that teach business owners practical strategies for increasing the effectiveness of their advertisements.
Individual consultation services for individuals seeking clarity regarding their marketing strategies.
The option for businesses to hire experts to relieve them completely of marketing responsibilities.
Moreover, the blog on the Stanbuzz website offers free educational materials on a variety of topics, including affiliate marketing, SEO optimization, and web design tips, to name a few.
About Stanbuzz
Stanbuzz, founded by Anu Oguntoye and Bolu Oluwagbesan, is committed to resolving the issue of inefficient advertising spend by providing businesses with courses, consultations, and experts to advise them on the most effective marketing strategies.
Stanbuzz employees have assisted over 15,000 brands in effectively allocating their advertising budgets.
Courses and Certification
A/B Testing Course and Certificate
Content Marketing Course and Certificate
Internet Marketing Course and Certificate
Email Marketing Course and Certificate
Facebook Marketing Course and Certificate
Google Adwords Marketing Course and Certificate
Instagram Marketing Course and Certificate
LinkedIn Marketing Course and Certificate
Mobile Marketing Course and Certificate
SEO - Search Engine Optimization Course and Certificate
Social Media Marketing Course and Certificate
Twitter Marketing Course and Certificate
Youtube Marketing Course and Certificate
