Why Study Digital Marketing
Digital marketing comprises of various marketing strategies that uses the Internet and digital technologies such as desktop/laptop computers, mobile phones and other digital platforms to promote products and services.
Why Study Digital Marketing
- Digital Marketing Career Benefits
- Digital Marketing Courses
- Digital Marketing Certification
- Digital Marketing Job Market
Digital Marketing Career Benefits
Firstly, lets take a look at the core career benefits of Digital Marketing. There are several benefits to pursuing a career in digital marketing, such as:
High demand: Digital marketing is a rapidly growing field, and the demand for skilled professionals is high. This means that there are many job opportunities available, and the field is likely to continue to grow in the future.
Variety of job roles: Digital marketing encompasses a range of different job roles, including social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. This means that there are many different career paths you can pursue within the field.
Flexibility: Many digital marketing jobs can be done remotely or from anywhere with an internet connection, which provides flexibility in terms of where you can work and when you work.
Creativity: Digital marketing often involves creating engaging and innovative campaigns that capture people's attention, which can be a rewarding and satisfying aspect of the job.
Analytical skills: Digital marketing also requires analytical skills to measure the effectiveness of campaigns, track website traffic and social media engagement, and identify areas for improvement. This can be a challenging but rewarding aspect of the job.
Competitive salary: As the demand for digital marketing professionals grows, so too does the average salary for these positions. Digital marketing professionals can expect competitive salaries and opportunities for advancement within the field.
Overall, a career in digital marketing can offer many benefits, including job security, career advancement, creative opportunities, and a competitive salary.
Digital Marketing Courses
There are a variety of digital marketing courses available online that can help you develop the skills and knowledge needed for a successful career in the field.
Here are a few examples:
- A/B Testing
- Content Marketing
- Internet Marketing
- Email Marketing
- Facebook Marketing
- Google Adwords Marketing
- Instagram Marketing
- LinkedIn Marketing
- Mobile Marketing
- SEO - Search Engine Optimization
- Social Media Marketing
- TikTok Marketing
- Twitter Marketing
- YouTube Marketing
- Web Analytics
- Advanced Digital Marketing
Here are top places to take Digital Marketing Courses online
Google Digital Garage: This free online course from Google covers topics such as search engine optimization, social media marketing, and email marketing. It also includes certification exams for each module.
SIIT Global: SIIT - Scholars International Institute Of Technology offers online courses in the field of Technology, one of their top courses include; Digital Marketing and Advanced Digital Marketing course with a Certificate of Completion.
HubSpot Academy: HubSpot offers a range of free online courses and certifications in inbound marketing, content marketing, email marketing, and more.
Udemy: Udemy offers a wide variety of digital marketing courses taught by industry experts, ranging from beginner to advanced levels. Courses cover topics such as social media marketing, SEO, Google AdWords, and more.
Coursera: Coursera offers digital marketing courses from top universities and industry leaders. Courses cover topics such as marketing analytics, social media marketing, and digital marketing strategy.
LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers a variety of courses in digital marketing, including topics such as SEO, content marketing, and social media marketing.
Simplilearn: Simplilearn offers a variety of digital marketing courses, including comprehensive master's programs and individual certification courses. Topics covered include SEO, PPC, social media marketing, email marketing, and more.
When choosing a digital marketing course, consider factors such as the course content, instructor qualifications, student reviews, and any certifications or credentials offered upon completion.
Digital Marketing Certification
Digital marketing certification is a way to demonstrate your proficiency in various digital marketing skills to potential employers. Here are a few popular digital marketing certifications:
Google Ads Certification: This certification demonstrates proficiency in Google Ads and covers topics such as creating and managing campaigns, ad groups, and bidding strategies.
Google Analytics Certification: This certification demonstrates proficiency in Google Analytics and covers topics such as data collection, processing, and configuration, as well as reporting and analysis.
HubSpot Inbound Marketing Certification: This certification covers topics such as inbound marketing strategy, social media promotion, and email marketing.
Hootsuite Social Media Marketing Certification: This certification covers topics such as social media strategy, content marketing, and analytics.
Facebook Blueprint Certification: This certification demonstrates proficiency in Facebook advertising and covers topics such as campaign setup, targeting, and optimization.
Digital Marketing Certified Associate (DMCA): This certification covers topics such as SEO, SEM, social media marketing, email marketing, and web analytics.
When choosing a digital marketing certification, consider factors such as the reputation of the certification provider, the topics covered, the level of difficulty, and the cost. Keep in mind that while certifications can be a useful addition to your resume, they are not a substitute for real-world experience and practical skills.
Digital Marketing Job Market
The digital marketing job market is growing rapidly, as more businesses shift their focus towards online channels to reach customers. Here are a few key trends in the digital marketing job market:
High demand: Digital marketing skills are in high demand, with job postings for digital marketing positions increasing each year. According to a report by Burning Glass, digital marketing jobs are growing at a rate of 10% per year, and there are currently over 200,000 digital marketing job postings in the US alone.
Wide range of job roles: Digital marketing encompasses a range of different job roles, including social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. This means that there are many different career paths you can pursue within the field.
Remote work: Many digital marketing jobs can be done remotely or from anywhere with an internet connection, which provides flexibility in terms of where you can work and when you work.
Competitive salary: As the demand for digital marketing professionals grows, so too does the average salary for these positions. Digital marketing professionals can expect competitive salaries and opportunities for advancement within the field.
Need for upskilling: The digital marketing industry is constantly evolving, and professionals need to stay up-to-date with the latest trends and technologies to remain competitive. This means that there is a growing need for upskilling and continuing education within the field.
Overall, the digital marketing job market is a promising one, with high demand for skilled professionals, competitive salaries, and opportunities for career growth and advancement.
